Marketing and CRM Module
Marketing and CRM Module will manage the following activities
1. Customer and contact relationship management
2. Business Promotion activities
3. Enquiry management
4. Post Sale customer Care
5. Customer complain resolution
6. Channel relationship management
7. Handset marketing and management
8. Device servicing management Each activity will have following processes 1. Customer and contact relationship management
Contact Management
Information regarding contacts and customers should be captured
Grouping and filtering on any field
Extensive search facility on Existing Mobile Phone customers
Filter database for existing customer on following fields
a. Date of Activation
b. Model of Mobile Phones
c. Scheme Uses
d. VAS being used
e. Pin code
Reports Like Described should be able to generated
1. All Customer taken connection 18 months back who have spent about 10 K on the phone and have Auto Roaming VAS and lives in pin code 700001 having email ids
2. All customer who live on a particular road / street.
3. All customers who have there Birthday in March.
4. All customer who have STD & ISD and does not have auto roaming
5. All Customers thru Am Mobile who have bought handsets 2 years back Contact grouping
A hierarchical group structure
Contact can be assigned to more then one group Communication and mailer
Mail to selected group on specified criteria
Content in mail should not be sent as attachment, but should be pasted to the mail
Selection of content
Auto sending of periodic mails
Option of mail using Email, fax, regular post, courier, hand delivery
Label printing
Scheduling Mail Content preparation
Html document preparation interface
Archiving and cataloging of content
Rich contents using pictures, video, graphs, text or voice
Greetings
Data driven mailer preparation using templates
Recurring and periodic mails
2. Business Promotion activities
Mailers
List for Tele-marketing
Response tracking
Scheduling next | 
